Are you struggling to find new leads, but having no or very little success?
Lead generation is becoming harder and harder as it relates to the sales process. Consumers are faced with an increasing number of options as competitors increase in numbers. The increase in competition also makes it more difficult for marketers to be noticed. Furthermore, when cultivating customers marketers are discovering that they have most likely been approached with similar products.
Alas no need to worry. Regardless of how difficult things may appear there is always a solution. The solution that I’m referring to is the Internet. This article will provide several different types of online advertising you can use to increase your leads.
1. Social Network Advertising
Make no mistake, social media is the jam.
Consider the following:
- Facebook has 1.9 billion users.
- Instagram has 700 million active users.
- Twitter has about 300 million users.
- Snapchat and Pinterest are pulling in millions as well.
There are very few people who are not involved with one or several social media outlets.
As a marketer what stands out? If you want to increase your leads then you need to be advertising on social networks. Over 95% of businesses utilize social media advertising therefore you can’t ignore this medium.
First, you need to identify the social media platforms that will enable you to connect with your intended audience. Second, create business accounts and then grow your social presence. The best way to do this is to post informative and entertaining content regularly. The key here is consistency. It is also imperative that you engage your followers by responding to their comments.
Once you have built a sizeable following then launch your social advertising campaign. This involves buying display ads and promoting your posts.Many social platforms provide tools to monitor your ad’s performance.
If you wish to take a short cut you can get started with social media advertising by utilizing the Traffic Superstore social media platform.
2. Search Engine Advertising
Even though social media is attracting more and more traffic, search engines still have the giant share of Internet traffic.
For example, Google handles 3.5 billion search queries every day and dominates with 77% of all search engine traffic. Bing comes in at about 7%. If implemented effectively, advertising through search engines can yield plenty of sales and leads.
At this point you’re probably wanting to know how to implement a search engine ad campaign. Here’s a brief overview.
Create a Well-designed Website
The primary objective of all search engines is to rank web pages according to the relevant and informative content they provide. No content no ranking.
Therefore, to run and effective search engine campaign you must have a well-designed and responsive website connected with an optimized landing page.
Launch a Pay Per Click (PPC) Campaign
There are two ways to get your web pages ranked high on search engines. First, organically through search engine optimization (SEO). Admittedly this will take some work and time.
The second way is through paid search. This involves selecting a set of keywords that are relevant to your business, service or product. When someone uses one of your keywords your ad will appear and you will be charged each time someone clicks on your ad.
The advantage of search engine optimization is that it is cheaper than PPC campaigns. However, getting high ranks can take a long time. PPC campaigns offer instant results.
The key to maximizing your PPC campaigns is to make sure you are using good keywords so that as many people as possible see your ads.
To help with your keyword selection Google offers a free tool, Keyword Planner. There are also many other software choices from which to choose.
3. Display Advertising
Certainly you have noticed banner or text ads on various websites. This is display advertising, which ranks highly among effective types of online advertising.
As a marketer your goal is to ensure that your banners are displayed on highly visited web pages and there are two ways to accomplish this.
Contact Owners of High-Traffic Sites
This is not rocket science. Simply identify the web sites that attract audiences that would be interested in your product or service. For example, if you are selling a hunting widget then select a hunting website.
Next, contact the website owner and inquire if you can place an ad on his or her site. Typically you will pay to have your banner ad placed on the site for a specific period of time.
When placed on an appropriate website, display advertising can be one of the best types of online advertising for generating leads.
Let Google Do It for You
Why contact numerous website owners when Google can take care of things for you?
Another advantage with Google is that you will have an opportunity to reach potential customers in apps who use various devices.
Google offers a couple of options.
You can advertise by displaying banners or text. In addition, you can also create display ads to run a specific category of mobile applications.
If you don’t have a Google AdWords account you will need to set one up if you wish to take advantage of this advertising platform. It’s also important to establish a budget.
4. Video Advertising
Did you know that real estate ads with videos generate 403% more inquiries than those without?
Video advertising is one of the best forms of online advertising strategies.
First, identify the kinds of videos you want to share i.e., informative or education posts. For example, if you are selling health food items then you want to provide videos that teach people how to eat healthier.
It is of the utmost importance that your videos are high quality if you wish to earn the trust of viewers. Invest in good recording equipment and editing software. If you’re not confident in this approach then hire someone to produce your videos.
Next you will want to identify the platforms on which to run the videos. The first obvious choice is YouTube which has 1.5 billion monthly users. Other platforms are Facebook, Twitter and Vimeo.
5. Email Advertising
When considering a high return on investment, email advertising has the highest.
The first step is to build an email list. The most effective way to build a list is by encouraging visitors to your website to subscribe to a newsletter. To encourage them to sign up you may want to offer a gift they can download, like an ebook.
Be mindful that building an email list is a long-term process.
Once you have a list determine your lead generation strategy. For example, do you wish to send out a newsletter, product offering or event invitation.
Success depends on an attention grabbing subject line and how well you craft your message. Review what others are doing to help you craft your emails.
6. Pop Under Advertising
Pop under advertising is extremely effective. It is a full page ad that appears underneath another web page. When the surfer is finished viewing the current page and moves on, he will be presented with your full page ad.
Our network of pop under advertising has been in existence since 2008 and has connected with over 50,000 websites which allow our ads to be displayed around the world. You can target visitors geographically and according to just about any niche.
The Internet is a highly competitive marketplace. The winners are those who remain consistent. Find the advertising platforms that work best for you and stick with it.